Amazon’s popular Prime Day Event is back with super savings October 8-9. While there’s plenty of well-deserved hullabaloo around the event there’s also plenty of other fan-favorite retailers who have risen to the occasion and are holding big sales of their own.
Score deep discounts on maternity favorites from Ingrid + Isabel, stock up on holiday jammies at Hanna Andersson or browse a variety of on-sale baby gear and fashion at Chicco, Willow, Target and more. Whatever your shopping needs, from pregnancy to parenting and beyond, we’ve gathered together a list of brands hosting super sales that are worthy of your attention. Plus, don’t miss out on The Bump’s year-round Baby Deals and Discounts .
In this article: Best Amazon Prime competitor sales to shop now Sales on kid’s and baby apparel Sales on maternity apparel Sales for the whole family Sales for the home
Best Amazon Prime Competitor Sales to Shop Now
The Smart Bassinet That'll Save Your Sleep
ON SALE 25% OFF SNOO Smart Sleeper Baby BassinetThe SNOO Smart Sleeper Bassinet is a parent-favorite for promoting longer sleep with its responsive rocking and soothing white noise. Plus, its built-in swaddle keeps babies safely on their backs, offering peace of mind. From October 8-9, it's 25 percent off on Amazon, and from October 11-14, you can grab the same discount on HappiestBaby.com.
Buy NowHospital-Grade Pumping On-The-Go
ON SALE 25% OFF Elvie PumpThe Elvie Pump is touted as the smartest, quietest and smartest breast pump on the market. The slim in-bra design allows you to pump hands-free almost anywhere while the brand's new SmartRhythm settings allow you to customize your suction with four different rhythm options. Right now you can snag this 2023 Best of The Bump winner for 25 percent off, putting you one step closer to pumping in peace.
Buy NowPregnancy Sleep Support
ON SALE 20% OFF Sleep + Relaxation SupportEnjoy better rest with NEEDED’s doctor-recommended, pregnancy-safe Sleep + Relaxation Support. Formulated to support restful sleep and relaxation during pregnancy, it’s the perfect addition to your nighttime routine. Use code HELLONEEDED to get 20 percent off now through the end of October!
Buy Now ADVERTISEMENTDouble The Wagon for Less
ON SALE 35% OFF Baby Trend Expedition 2-in-1 Stroller Wagon PlusPraised for its top-notch quality and budget-friendly price , the Baby Trend wagon features spacious cargo capacity for up to two riders, a UPF 50+ canopy for sun protection and both push and pull capabilities. Right now, you can stack your 20 percent off coupon with the brand's current sale to save nearly $100 on this must-have transportation solution!
Buy NowThe Perfect Fall Maternity Jumpsuit
ON SALE 30% OFF The Up-All-Night Black Maternity JumpsuitIngrid + Isabel offers stylish and comfortable maternity clothing that spans across a variety of styles. Now through October 9, take 30 percent off full-priced items, including the fan-favorite Up-All-Night Black Maternity Jumpsuit, a perfect pick for all your fall activities.
Buy Now
Sales on Baby Gear
Happiest Baby
Score 25 percent off the cult-favorite SNOO Smart Sleeper and other products sitewide now through September 2 at HappiestBaby.com .
Chicco
The baby gear brand is offering 25 percent off sale items from top-of-the-line car seats to strollers, plus free shipping at Chicco.com .
Nanit
The smart baby monitor brand is offering 20 percent off any full-priced item using code HEALTHAWARENESS20 at Nanit.com .
Sales on Kids’ and Baby Apparel
Hanna Andersson
Known for their bright and bold designs and matching Holiday family jammies, Hanna Andersson is offering 40 percent off everything October 9-20 during the brand’s friends and family sale at HannaAndersson.com .
Maisonette
Now through October 11, popular family brand Maisonette will offer up to 70 percent off brands like Wonder & Wise, Little Unicorn, Gigi Knitwear, Pip & Henry and more at Maisonette.com .
Janie & Jack
The high-end children’s clothing brand is giving shoppers up to 25 percent off almost everything—including new arrivals—plus free shipping at JanieandJack.com .
Carter’s
The beloved baby and toddler clothing brand is offering 50 percent off tops, shorts and more as well as an additional 20 percent off your entire order with code FAMILY20 at Carters.com .
Sales on Maternity Apparel, Pumps and More
Seraphine
The 2024 Best of The Bump winner for Best Overall Maternity Brand, Seraphine provides great maternity wear at a fraction of the cost. During the brand’s mid season sale you can get up to 50 percent off at Seraphine.com .
Kindred Bravely
For the softest maternity bras, loungewear and more, head to Kindred Bravely. Get up to 50 percent off beloved basics like the Minimalist Hands-Free Pumping & Nursing Bra for a limited time at KindredBravely.com .
Ingrid & Isabel
Ingrid & Isabel offers stylish and comfortable maternity clothing. Now through October 9 take 30 percent off sitewide on everything from sweaters to postpartum essentials at IngridandIsabel.com .
Willow
Known for their low-profile in-bra pump, Willow is offering 30 percent off all pumps and up to 50 percent off accessories for a limited time at OneWillow.com .
Elvie
This beloved portable pump brand is offering up to 35 percent off sitewide. Get 25 percent off the Elvie Pump with personalized suction and 35 percent off the hospital grade, hands-free Elvie Stride plus at Elvie.com .
Sales for the Whole Family
Obé Fitness
With a wide range of on-demand and live classes tailored for all fitness levels, Obé helps you stay active and healthy during every stage of parenthood. Right now, new members can get their first year for just $99 with code LETSGOGIRLS99—$70 off the regular price at ObeFitness.com .
ASOS
ASOS sells apparel and accessories for kids, men, women and even features maternity wear. The retailer is offering up 60 percent off selected items right now at ASOS.com .
Best Buy
The retail tech giant is throwing a special 48 hour sale. Now through October 9, save big on laptops, earbuds, smart products and more at BestBuy.com .
Sales for The Home
Casper
Parents could always use a good night of sleep! Get up to 30 percent off sitewide during the brand’s prime time sale at Casper.com .
Cozy Earth
Now through October 9, score 30 percent off sitewide on bedding, adult sleepwear and more at CozyEarth.com .
>Plus, more from The Bump: > Best Amazon Prime Day Baby Deals > The Best Baby Deals You Can Score Online
